1. Build a Relationship Outside of Business
1. Build a Relationship Outside of Business
Walmart is increasingly challenging Amazon. From next week, it plans to offer discounts on around 10,000 online-only items. But there’s a catch: These items won’t be shipped.
Instead, customers will have to pick them up at one of the Walmart stores. This is how the company can offer the discounts in the first place.
The move is another example of Walmart’s recent initiatives to compete with Amazon. Earlier this year, Walmart announced its free 2-day shipping on all orders over $35. This was a response meant to rival Amazon’s Prime membership, which currently costs $99 per year.
Should you be concerned as an Amazon seller? Probably not. But as Walmart tries to drive more visitors online, it will become a more attractive marketplace for sellers looking to diversify.
Social media influencers often promote products they like to their network. It’s a powerful symbiotic relationship that has been expanded by platforms such as FameBit.
Now Amazon aims to get in on this. Last week, Amazon initiated a beta test of its own influencer program. It will offer influencers commission on products, but it’s not open to the public. This separates it from Amazon Affiliates — its exclusivity.
Anyone can submit an application to be an Amazon Influencer. But only influencers with large followers will be accepted according to Amazon’s program page.
Product selection seems to be entirely up to the influencers. As TechCrunch describes:
Undoubtedly, the biggest news for Amazon sellers this week was that buyers can now opt out of seller feedback. Hence we have dedicated a post specifically to that. Check it out here.
Sellers are aware of the difficulties of getting feedback and reviews. Especially since last fall, when Amazon banned incentivized reviews.
Recently, Amazon made yet another change. Buyers can now opt out of seller feedback.
This could affect sellers looking to generate reviews by sending out messages to buyers after they purchase.
More and more sellers have been receiving emails like this from Amazon. See below:
Are you a seller on Amazon and could benefit from meeting people to help catapult your business to the next level?
Could connections with manufacturers or product sourcers help you improve your business?
Then you want to be sure to attend at least one of the 3 top seller Amazon events happening this April.
In our last post about the Canton Fair, we emphasized preparation. To help you maximize your trip we’ve listed only the best Amazon seller events happening this April!
This is the perfect opportunity to learn from successful sellers and industry experts. People who have already navigated the seller’s process can give you helpful tips and advice. Here, you can see what’s working and what isn’t in today’s Amazon Selling World.
Not to mention the extensive networking and opportunities to share ideas you’ll have during these events.
Here are the top 3 events you should consider attending during your Hong Kong and China visit.
Photo credit: TechCrunch
Amazon continues to conquer the globe. Now, it appears to be setting its sights on the Middle East. TechCrunch reports that the company is about to acquire Souq.
The price-tag for the biggest regional ecommerce player? $650 million.
Amazon has never had business operations in the Middle East. This acquisition could allow it to hit the ground running in a market valued at $4.9 billion.
How this affects potential opportunities in the region is too early to tell. But it can open potential options for sellers looking to expand to Australia, Singapore, and now the Middle East down the road.
“Wherever you go, there are three icons that everyone knows: Jesus Christ, Pele and Coca-Cola.”
How did Coca-Cola reach such a status to be compared to Jesus Christ, a religious figure? (Or Pele, for that matter.)
But most would agree it’s more than that. It’s the brand. It’s what Coca-Cola represents.
At its core, a BRAND reflects how the consumer feels when they discover, use or think about your product. This includes names, logos and packaging. Brands represent promises, perceptions and expectations.
According to eCommerceFuel’s 2017 State of the Merchant Report:
*”Companies that sell their own products (labeled below as “Private Label” or “Manufacturing”) are growing about 50% faster than those that don’t.”*
While sellers all approach their businesses differently — deciding what to sell, sourcing suppliers, manufacturing and product launches, — many get stuck when it comes to private labeling and creating a brand.
Yet, as we can see, clear branding is becoming more important in order to succeed at selling on Amazon in today’s tough market.
In this article, we have created a basic guide to branding your company and products as a private label seller.
Amazon already helps sellers handle shipments by land and sea. Soon it will add air to that list. It’s planning to offer sellers in China the ability to fly their goods internationally as air cargo.
For Chinese sellers, this will smoothen the process. It will also increase competition for international based sellers.