You already have a winning product. What’s next? It’s time to grow your Amazon sales rank of course! A better sales rank means more potential buyers, more reviews, more ranking, more, more, more! Let’s delve into the world of Amazon Selling and your Best Seller Rank.
– If you haven’t found a winner yet make sure you check out our UNICORN SMASHER Chrome extension. Find the best niche and product in seconds. Make sure EVERY product you launch is a success. READ MORE…
Frequently, sellers will threaten to leave Amazon for eBay when a big TOS change hits.
In a sense, those sellers are like North American voters who threaten to leave the US for Canada when the election doesn’t go their way–they usually stay.What we’re trying to say is, the point of this post isn’t to make an apples-to-apples comparison of two online marketplaces.
eBay is not a substitute for Amazon, nor should it be considered one. eBay’s CEO Devin Wenig has said before that he’s not trying to compete with Amazon. He’s just trying to create a better eBay. Instead, this post should give you a better sense of the major differences between these two marketplaces, and what you can expect from each one.
In the end, you may find that a strategy involving both platforms is necessary–or you’ll just confirm that you’ve already chosen the right marketplace for your products. If you want to jump to any subject in this post, simply click the links for that section. READ MORE…
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Deciding what to sell on Amazon can be daunting. Yet it’s the veryfirst step in setting up a profitable FBA business.
That’s why in this article, you’ll learn how to brainstorm product ideas, verify demand for those products and then analyze the competition. Your goal is to find at least one private label product idea you’re willing to move forward with by the end.
Knowing how to sell on Amazon gives you a key tool for financial security and freedom. It enables you to reach an ever-expanding market of hungry buyers, and offer them what they’re looking for… wallet out and ready to buy.
It’s not a walk in the park. Yet it’s also not the most difficult thing in the world. Millions of Amazon sellers worldwide have succeeded, and you can too.
This article is designed to show you what it takes to sell on Amazon. When you finish it, you will know three things:
Whether or not selling on Amazon is for you
How to start off on the right foot so you don’t waste precious time and resources
What successful sellers already know that you probably don’t
Many US and international based Amazon sellers rely on Chinese manufacturing. But not all manufacturers are equal. And if you have a great supplier, it can be a leg up on your competition. Hence more sellers are becoming aware the benefit of using sourcing services to find top suppliers.
We spoke to Christian Potts, CEO of Tao Consultants — a sourcing consultancy based in Shenzhen — to get his views on the state of sourcing in China. Christian has a wealth of experience with 5 years of experience in China helping both start ups and large organisations with their sourcing needs. In this article, you’ll learn how to find the right sourcing agent for your Amazon business.
Getting your pricing strategy right is one of the most important parts of selling on Amazon where prices are changing constantly. There are two ways you can manage your prices on Amazon — manually or automatically using a repricer.
The latter is suitable if you’re a casual seller with a small number of SKUs or don’t mind dedicating hours of your week checking your competition and manually updating your prices. However, if you’re a serious seller, moving to an automated repricing software to keep your prices competitive is a smart move.
On April 17-19 Global Sources held a 3 day online seller conference at the Asia World Expo in Hong Kong. The event brought together online and Amazon sellers together to learn from a wide range of speakers to help grow their eCommerce businesses. The event featured over 20 speakers covering a range of topics from sourcing, quality control, logistics to diversifying your business outside of Amazon and selling your business. Over 100 people attended from all over the world ranging from those just getting started to veteran Amazon sellers.
To those who couldn’t make it out to Hong Kong, not to worry they will be holding another summit in October. But in the meantime, here is a recap of all the talks along with key takeaways from each of the speakers.
Nowadays, with the Amazon marketplace getting very competitive, it is more important than ever to build a brand. Building a brand starts with picking the right name. You do not want to pick a brand name that is already in use or even trademarked.
Customers love great products. If you are able to create a positive customer experience, your customers will start associating your brand with quality. This will result in generating more sales. Especially when you start selling more products in the same niche. Also, a high-perceived brand value will make your listing stand out among the competition. Even if they sell the exact same private label product as you!
Two major changes have affected book sellers on Amazon since March:
Sellers could set their own shipping price.
Fees increased from $1.50 to $1.80 per item. Plus, instead of calculating 15% off the item price it’s now 15% of the sales price plus shipping.
Marketplace Pulse looked at the feedback received by book sellers on both Amazon and eBay to see how this changed over time.
While the site acknowledges feedback is not the same as sales, it can provide an indication. After Amazon implemented the changes on March 1, the site saw a 25% decrease in book seller feedback.
On the flip side, eBay book seller feedback increased by 15%.
With increases in selling fees and higher risk not selling due to high storage fees, sellers should shift their focus on other items. Physical books have become much less profitable than they used to be.
But thankfully you have a wide range of products to choose from now as a seller.
Sharing your brand story and educating customers about your products are powerful way to differentiate yourself in today’s cluttered marketplace. Human beings desire the emotional connection derived from a good story.
As the entrepreneur and author Seth Godin would say “Marketing is no longer about stuff you make, but the stories you tell.”
Enhanced Brand Content (let’s call it EBC) recently opened to third party brand sellers at no additional cost and is a useful tool to share your brand story.
Now, you are able to engage 10x better with your customers and provide them with more helpful information before they make a purchase. This will result in increased product sales while you build a recognizable brand on Amazon.
As an Amazon seller, it’s vital to build and develop a strong relationship with your Chinese supplier. It can be a daunting prospect meeting your supplier face-to-face for the first time.
For those of you that are coming to China and meeting your suppliers for the first time we want to get you prepared. Between networking and attending trade-shows, you should set some time away for meeting your supplier.
The main reason to meet your supplier in person is to build “guanxi“. Guanxi is the personal relationship which is the foundation for business in China.
By spending time with your supplier, you build trust. That trust will help you solid foundation for business going forward.
We spoke with Christian Potts from Tao Consulting with 5 years experience helping customers source products in China. Christian has first hand knowledge of visiting factories, meeting suppliers and deep understanding of Chinese culture.
By doing this, we’ve come up with a list of the top 5 tips to prepare when making your first visit to China.
Walmart is increasingly challenging Amazon. From next week, it plans to offer discounts on around 10,000 online-only items. But there’s a catch: These items won’t be shipped. Instead, customers will have to pick them up at one of the Walmart stores. This is how the company can offer the discounts in the first place.
The move is another example of Walmart’s recent initiatives to compete with Amazon. Earlier this year, Walmart announced its free 2-day shipping on all orders over $35. This was a response meant to rival Amazon’s Prime membership, which currently costs $99 per year.
Should you be concerned as an Amazon seller? Probably not. But as Walmart tries to drive more visitors online, it will become a more attractive marketplace for sellers looking to diversify.
Influencer marketing plays an increasingly integral part of brands pushing their products online. A recent survey revealed that 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months.
Social media influencers can generate large amounts of income endorsing products. This happens through their Instagram, Facebook, Snapchat or YouTube accounts.
And now Amazon, with its recently released Amazon Influencer Program, gets in on the act.
Amazon Tests Its Own Social Media Influencer Program
Social media influencers often promote products they like to their network. It’s a powerful symbiotic relationship that has been expanded by platforms such as FameBit.
Now Amazon aims to get in on this. Last week, Amazon initiated a beta test of its own influencer program. It will offer influencers commission on products, but it’s not open to the public. This separates it from Amazon Affiliates — its exclusivity.
Anyone can submit an application to be an Amazon Influencer. But only influencers with large followers will be accepted according to Amazon’s program page. Product selection seems to be entirely up to the influencers. As TechCrunch describes:
Are you a seller on Amazon and could benefit from meeting people to help catapult your business to the next level?
Could connections with manufacturers or product sourcers help you improve your business?
Then you want to be sure to attend at least one of the 3 top seller Amazon events happening this April.
In our last post about the Canton Fair, we emphasized preparation. To help you maximize your trip we’ve listed only the best Amazon seller events happening this April!
This is the perfect opportunity to learn from successful sellers and industry experts. People who have already navigated the seller’s process can give you helpful tips and advice. Here, you can see what’s working and what isn’t in today’s Amazon Selling World.
Not to mention the extensive networking and opportunities to share ideas you’ll have during these events. Here are the top 3 events you should consider attending during your Hong Kong and China visit.