What You Need To Know To Continue To Succeed
Hey there AMZtracker family,
The short version of the changes is that Amazon is no longer allowing sellers to request reviews for items given in exchange for a free or a discount. While this is not exactly the best news for sellers that we’ve heard this week, it’s not quite the end of the world either when you look at the specific TOS changes.
So worry not our loving AMZtracker family, the sky is not falling. The dedicated team here is hard at work around the clock (literally) to adapt and evolve along with the decisions of Amazon just like we have for years. We will be rolling out updates over the next 24 hours. AMZtracker always has and will continue to strictly adhere to Amazon’s terms of service.
So let’s take a minute and walk you through what the changes mean, and how we are all moving forward.
What is going to happen to the review club (now the Promotions Tool)?
AMZtracker is still just as essential for sellers as it’s ever been, as we are able to quickly adapt to changes. In order to strictly adhere to the TOS, as of today we will no longer require the shoppers on ART to leave reviews for amztracker product promotions. Amazon clearly states that sellers “may continue to offer discounts and promotions as long as they are not offered in exchange for reviews”. The Promotions Tool will still be your single best weapon to increase organic sales of your products, which will typically result in improved organic keyword rankings.
The new Promotions Tool will work similarly to the old setup with a couple necessary changes.
- We do not require the members of our deal community to leave a review at all.
- We do not confirm, verify, or count the members reviews.
We are doing our best to assure you that the product Promotions Tool is still fully compliant with Amazon. You can still create and send out the vouchers in the same way you did before to the same amazing deal community of now over 250,000 members.
What about the reviews?
Yes you will get less reviews from the Promotions Tool than you did before, this is a fact of the changes Amazon has made.
But there is more than one way to get reviews for your product. We have something special for all our current AMZtracker customers, our team has pulled an all nighter to get this ready to show you and I know you will love it.
Announcing Rocket Reply. Our brand new autoresponder feedback tool that will very soon be included free of charge with all current AMZtracker subscriptions. Rocket Reply will help our sellers get reviews from everyone that purchases their product via Amazon. This tool will become your go to source for quality product reviews. Check out the Rocket Reply page and stay tuned current subscribers for your early access emails.
We didn’t forget about sales volume!
Yes sales volume! As most of you know there are two parts to product rankings or a successful product launch. Reviews AND sales volume.
Our new Promotions Tool is ideal for getting you the sales volume and sales velocity you need to rank high and dominate a product launch. Our deal community has evolved into a sales volume machine with over 250,000 members (the largest in the industry) and this all comes without the requirement for the shoppers to leave a review.
We are focusing more on the sales volume benefits of the Promotions Tool and will have some advanced strategies and tactics coming your way very soon.
What about the current state of my promotions?
We know that many of you are asking this question. And as stated above starting today reviewers will no longer be required to leave reviews on any promotional products from AMZtracker. That means you can leave your current promotions running without worry. And any vouchers you have sent out already fit into those terms as well. They will be just fine, all of our reviewers are being clearly updated that they do not need to leave reviews but if they want to by their own choice they still can.
What’s next for AMZtracker
We’re glad you asked 🙂
The team has been working on yet another top notch tool for our AMZtracker subscribers. We were planning on announcing it very soon but thought while we had the opportunity today why not share it with the world.
We listened to the requests of our customers and with the help and feedback of many of you reading this we built what we think will be the most used tool in the AMZtracker suite.
We would like to officially announce Merchant Metrics. An advanced analytics tool and dashboard built by sellers for sellers. And did I mention it is also included free of charge with all current AMZtracker subscriptions. This is a tool that we know everyone needs, it will impact how you run your businesses day to day. So we wanted to make sure ALL of our customers could use it.
Check out the Merchant Metrics page for more information and sign up to be one of the first AMZtracker members to get access.
We are innovators and creators with a passion for helping our fellow Amazon sellers. We will be constantly adding additional tools and value for the AMZtracker community, so stay tuned and enjoy.
– Erik Emsley, AMZtracker CEO