If you think you could be working harder on
your Amazon store… you’re probably right.
Most of us struggle with productivity. And
it can be a big problem. Any work not done today needs to be done tomorrow.
That means the more you procrastinate, the longer it will take you to actually
see any success.
Succeeding on Amazon takes a lot of
different parts working together perfectly. The problem is, most sellers don’t
even know what all of these parts are.
And Amazon doesn’t exactly make it easy for
us. Amazon Seller Central is comprehensive, but confusing. To really find out
the health and status of your store can be a nightmare. And, since it’s always
changing, you’ll have to do it again and again.
If you would like a simple way to boost
your Amazon sales this month, this article was written for you.
But fair warning: what you’re going to read
is nothing “technical”. It’s not a complex hack or trick to get Amazon’s A10
algorithm to show your product more. And it has absolutely nothing to do with
getting more reviews.
Amazon can be a game of inches. By that, I
mean the difference between a jackpot product and one that loses money is just
a few rankings. To squeeze out those extra rankings, top sellers pay attention
to tons of tiny details most sellers miss.
These days, you can launch an entire brand
on Amazon. Even if you don’t have a website of your own! That’s because Amazon
has millions of buyers visiting the site every day. If Amazon likes your
product page, they’ll send some of those buyers to your listing.
However, if you don’t have a
website, you’re leaving money on the table. And it’s not in an obvious way.
That’s why in today’s article, I’ll be discussing the importance of having the right
kind of website to back up your Amazon brand.
Amazon Can Send You Thousands of
Think about how you use Amazon. If you
stumble upon a product you want at a good price, but you don’t know the brand,
what do you do first? Chances are, you turn to google. You search the name of
the brand and see what comes up.
As your product starts ranking on Amazon, a
good chunk of the people who take a look at it will search for your brand on
Google. If nothing comes up, this hurts your chances of making the sale,
because you don’t look like an established brand.
On the other hand, if you have a beautiful,
active, engaging website, it can do more for selling your product than the best
bullet points and product description in the world. That’s because on your
website, you’re not limited to Amazon’s rules. You can write about your product
for days. You can feature all kinds of videos and testimonials.
You Can Build an Email List
Although it’s great Amazon sends buyers to
our product pages, we’re limited in how we can interact with them. Even if we
get 1,000 people to buy on Amazon, that’s basically the end of our business
with them. That’s because Amazon doesn’t allow us to get in touch with them for
sales purposes after they buy!
This can create a risky business. Sure, as
long as Amazon likes you, you can make money. But if Amazon ever ranks a
product above yours, your business can disappear overnight!
Since people will be googling your brand, though,
this is your opportunity to get their email address. The best way to do this is
to offer some “bait” right on your homepage. For example, if you’re selling a
skin cream, you can offer a free guide… “27 Ways South Korean Girls Keep Their
Skin Youthful For Their Entire Life”.
The catch? People only get the guide if
they give you their email. The more sales you make on Amazon, the more your
email list will grow. You can then have an asset you can market to that you
actually OWN. Eventually, you’ll even be able to use this list when you launch
a new product. This is the key to ranking well on Amazon right out of the gate.
You Can Sell At Higher Prices
This one is a little more subtle. On
Amazon, it’s all about competing by price. That’s because every customer can
see how much you charge, and compare it with how much everyone else charges.
On your own website, things are different.
You ONLY have your products. And you can do a complete sales job for each one.
Of course, if your prices on your website are higher than on Amazon, most
people will just buy on Amazon.
HOWEVER… you can use the tip I mentioned
before this one again here. In other words, you can provide free bonuses to
people who buy your products on your website.
Back to our skin care example, you can
offer 2-3 guides + a free makeup brush IF they order a from your website. They may pay $10 more on
the site, but the guides make it worth it for them. And since the guides are
PDFs and cost you absolutely nothing to duplicate and distribute, you increase
your margins on your products by doing very little.
Also, if the customer does decide to buy,
you can immediately show them an upsell. So if they buy a skin moisturizer,
they may also want your specialty cream for Acne. Amazon will show both
products, but they will also show competing brands.
This is just one more way that having your
own website puts you in the drivers seat of your business.
At AMZ Tracker, we love Amazon. And, I’m
sure you love amazon too. However, it’s important to keep in mind just how much
power Amazon has over our livelihoods. If they decide to change something in
their algorithm… or flag our products for some reason… it can be lights out.
By having your own brand website, you not
only take advantage of free traffic amazon sells you, you also gain a total new
level of control over your finances. These days, making a website is simple and
you can do it yourself in under a week. So don’t put it off!
Someone can always make it cheaper. And
even if you think you have the cheapest price, it’s not long before someone
comes and steals your listing right from underneath your nose. All your hard
work gone unless you want to destroy your margins.
inception in 2015, Prime Day has become a major shopping holiday.
This year, Prime
Day will span 48 hours, on July 15-16. During this time, ravenous shoppers
hungry for a good deal will be swarming the site en masse. As an Amazon seller,
this is your opportunity to make more revenue than you may on any other day of
the year (even Black Friday!).
As a seller, you’re probably well aware of
this fact. It was even proven by Cornell University that the more positive
reviews a product or service has on ANY platform (including Amazon, Trip
Advisor, Yelp, etc), the more revenue that product or service generates.
When it comes to Amazon, we all know sales
are the name of the game. The more sales you get, the more your rank increases.
The more Amazon shows your products to more people. And, of course, the more
reviews you get.